Sulwhasoo, a global luxury beauty brand under Amorepacific, is expanding its Jinseol (JinSUL) premium skincare line with the launch of a new cleansing product: the Jinseol Cleansing Foam. Designed to go beyond basic cleansing, this advanced formula addresses deeper skin needs—enhancing flexibility and radiance while delivering a high-performance cleansing experience.

Cleansing Foam

At the heart of the Jinseol Cleansing Foam is Sulwhasoo’s proprietary HYDROLEO TECHNOLOGY™, a breakthrough that encapsulates rich, nourishing oils within a fine, stable foam. This innovative technology allows for deep yet gentle cleansing that nourishes the skin while removing impurities, leaving it feeling smooth, hydrated, and luminous—even after rinsing.

The formula also incorporates Jinseol’s signature ingredient: Ginseng Berry, a rare fruit that contains more potent skin-protective compounds than the ginseng root itself. Known for its revitalizing properties, Ginseng Berry helps restore softness and resilience to tired, rigid skin, making the cleansing step an essential part of a complete anti-aging routine.

In clinical trials, 100% of participants reported softer skin texture immediately after use, with equal satisfaction expressed regarding the product’s overall skin-enhancing effects.

In addition to its performance, the Jinseol Cleansing Foam boasts a luxurious texture and sensory experience, aligning with Sulwhasoo’s philosophy of merging heritage and innovation. Its gentle, cushiony lather provides a spa-like experience at home while maintaining the integrity of the skin barrier.

Starting in May, Sulwhasoo’s Jinseol Cleansing Foam will be available at Sulwhasoo stores across Korea, as well as through key e-commerce platforms including AmoreMall and Naver, and via direct sales channels.

With the launch of this high-end facial cleanser, Sulwhasoo aims to offer a complete luxury skincare ritual—from cleansing to treatment—rooted in traditional Korean herbal wisdom and cutting-edge science.

(C) 코리아뷰티뉴스 KoreaBeautyNews 무단전재 및 불법복제 금지